I would like to argue the pros and cons of architectural models v CGI animation, as a sales tool to promote your development. I hope I can colour your decision towards ordering an architectural model .
Although we encourage and promote CGI animations as a part of your marketing package, we would only recommend using a CGI animation to support an architectural model; we would not suggest using a CGI Animation as a stand alone devise. We have found in the past a few of our customers have commissioned CGI animation, as an alternative to a Architectural model, all have found that there budget would had been better allocated to a model, and on later sites have come back to the scale models after consulting their sales staff.
A model is a powerful sales tool, and as with all tools it’s important to use them in a certain manner to achieve the best results.
A model should be located centrally within the sales area, ideally opposite the entrance. The models total height including the acrylic case should not be more than 1m high. This case allows the model to be protected but also the case becomes a surface to lay out documents and increases the time the model is viewed.
Your member of staff should try to arrange the first contact with a new customer so that the model is between the two parties, this helps to put your client at ease, making them more receptive to the sails process.
The model works at many levels.
1. The model will give an accurate 360 degree representation of all elevations, of the entire site.
2. Your customer can easily evaluate the whole site, identifying units of interest relative to their position and site facilities.
3. The model acts as a focal point to your showroom.
4. A model demonstrates the orientation of the site at a glance.
5. A models clear acrylic case, after viewing the site model through, becomes an all important surface of interest that literature is opened on, aiding further discussion with the customer.
6. No matter what sector of the market place you’re aiming for, potential customers are intrigued by the miniaturization of a detailed scale model. Clients are becoming less impressed with the realism achievable with CGI animations.
7. The model acts as an all important space between your member of staff and the customer, resulting in a customer feeling more at ease in the selling process.
8. Because of the fascination of a scale model and that the customer is more at ease within the showroom; the result is a customer will tend to spend longer with your sales staff, giving more opportunity to convert a sale.
When you are considering the attributes of a model v computerisation I advise my customers to ask the following questions.
1. Would a model be more of a feature and central focal point to your show room than the animation alternative?
2. A model can be seen from all points of the show room no matter how bright the sunlight, would an animation?
3. A model will show all 360 degrees of all site and all elevations and plan of all units, can computerisation do this within your budget?
4. Would animation allow the customer to choose from any of the units and then be able to focus on that particular unit in detail within your budget?
5. Has animation had its time? Are we now less impressed with CGI animation as it’s seen every day on TV and now are we more impressed with a detailed hand built model that will appeals to all sectors of the market place!
I hope you find the above helpful, and to that end, please do not hesitate to contact us should you have any further queries.
Could you kindly link this page to any parties, who may be in the decision process of ordering a model?